Seoul Itinerary Day 3: Midnight Shopping @ Dongdaemun

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    It was a right choice to stay at Toyoko Inn Dongdaemun during our last trip to Seoul. After putting the parents to sleep (haha), we always make it a point to walk over to Dongdaemun area to indulge in some retail therapy!

    Dongdaemun is divided into two districts. Zone 1 aka the Golden Triangle consists of mainly retail shops and is more well known amongst tourists. Zone 2 across the road caters to wholesalers where buyers from Hong Kong, Taiwan, Singapore, and even Japan come here to do their purchases.

    Designer’s Club, Nuzzon and GuangXi market is the most popular shopping malls in Zone 2. It is difficult to find fitting room, ad normally the business owner do not bother to talk to individual shopper like us.
    The shopping area of Dongdaemun includes more than 20 large-scale wholesale markets. There are more than one thousand shops within each wholesale market, with merchandises ranging from costumes,shoes, bags, jewelry, cosmetics to household goods.
    Doosan Tower, Migliore, Hello APM form the Golden Triangle of Dongdaemun area. Most malls open from 10:30 am to 5:00 am the next day. However, it is best to go after 10pm as this is the time when the whole market is operating in full swing.
    It is best to start from the lowest level. For example there are a lot of nice Korean jeans at Doosan Tower Level B1, Normal tops cost at least 20k (RM 60) to 30k (RM 90) won – and it is considered as cheap for Korean standard. Clothings in Doota Mall is very fashionable and the displays are really cute and organized, hence a higher pricing.
    If you plan to do some shopping at Doota Mall, print this out!
    We got to redeem this goodie bag stuffed with bb cream, book mark, key chain, Doota Mall discount voucher book, etc. Redeem it at the customer service counter at Doota 1F. Just show them the voucher together with passport. However, promotion is only valid till 31/12/2012.
    We also enjoy doing shopping at APM mall and Migliore mall. The clothings here are definitely cheaper (~10k won/RM 30) but one must be aware that some of the merchandises are made in China goods. Remember to check the labels before you buy.

    There are a lot of street stalls around Dongdaemun area. The stalls are mostly manned by middle-age ladies, and they are not very friendly. We tried this giant sausage coated with fries but it was nothing to shout about.

    Oksusu Cha – roasted corn kernels tea

    Next Up: Seoul Itinerary Day 4: Changdeokgung + Huwon Tour


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