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Insa-dong (인사동), located in the heart of the city, is a tourist attraction in Seoul which represent Korean traditional culture and crafts. Stores located along the main road of Insadong is selling wide variety of traditional goods and souvenirs such as hanbok (traditional clothing), hanji (traditional paper), traditional teas, pottery, and folk crafts.
Starbucks in Insadong is the only one branch in the Korea whose main sign is written in Korean words. The Korean touch is compatible with the ambience of a traditional area.
Along thee main road in Insadong, there are many alleys on each side. Within these alleys, there are art galleries, traditional restaurants and traditional teahouses. We did not get to enjoy a leisure afternoon tea at Beautiful Tea Museum as our Nami Island shuttle bus reaches Insadong at about 5pm.
O’Sulloc Tea House is another famous tea house, specialises in green tea from Jeju Island.
When in Insadong, remember to try a unique Korean snack called hotteok. It is made with wheat flour dough filled with dark brown sugar, cinnamon, sesame, and chopped peanuts. The filled dough is griddled and flattened into a large circle. One of the most famous hotteok stall is located in Insadong, look out for this stall!
Volunteers cladded in tourist information uniform is spotted everywhere as Insadong is especially popular with foreign tourists.
Another must visit place in Insadong is the Ssamziegil mall. It comes with an unique architectural design – each level is connected ming in the form of a spiral-like stairway. There are over 70 shops including handicraft stores, souvenir shops, art galleries, restaurants, and more.
Anguk Station (Seoul Subway Line 3), Exit 6.
Go 100m straight, then turn left.
Jonggak Station (Seoul Subway Line 1), Exit 3.
Go straight 300m, and turn left at the 4-way Intersection.
Go straight 100m, and take the left road towards Insadong-gil Road.